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Step-by-step Guide: How to Add Links to Your YouTube Description
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If you're a content creator on YouTube, you know that a video's success depends not only on its quality and relevance but also on how well it's promoted and shared with the right audience.
One of the most effective ways to do that is by optimizing your YouTube descriptions and adding links that provide extra value to your viewers.
Whether you want to direct viewers to your website, social media profiles, affiliate products, or other videos, including links in your YouTube descriptions can help you achieve your goals and establish a stronger connection with your audience.
In this article, we'll guide you through the process of adding links to your YouTube descriptions on desktop and mobile devices and share some best practices to make your video descriptions stand out and drive engagement. So, get ready to level up your YouTube game, and let's start linking!
The Significance of YouTube Descriptions
YouTube descriptions are crucial to your video's metadata, impacting your search rankings, audience engagement, and overall channel growth. When done right, YouTube descriptions can help you:
- Boost your video's discoverability and SEO: By including relevant keywords, tags, and links in your descriptions, you can improve your video's visibility and rank higher in search results.
- Provide context and value to your viewers: YouTube descriptions allow you to give more information about your video's content, share links to related resources, and promote your brand or products.
- Drive engagement and action: YouTube descriptions can encourage viewers to take specific activities, such as subscribing to your channel, leaving a comment, or visiting your website.
Moreover, YouTube descriptions can help you stand out from the crowd and showcase your unique style and voice. By crafting compelling, concise, and informative descriptions, you can attract more viewers, retain their attention, and build a loyal fan base.
Crafting an Effective YouTube Description
Creating an effective YouTube description is a skill that can take your channel to the next level.
A well-crafted description can help you rank higher in search results, attract more YouTube viewers, and promote your brand or products. Here are some tips for crafting an influential YouTube description:
- Keep it concise and engaging: Your description should be short, to the point, and capture your audience's attention. Use a catchy headline, bullet points, and subheadings to make your description more scannable and readable.
- Include relevant keywords and tags: Use relevant keywords and tags in your description to help your video rank higher in search results. Use Google Keyword Planner or other tools to find popular and relevant keywords in your niche.
- Add links to related resources: Use your description to link to related resources, such as your website, social media profiles, or other videos. This can help you drive more traffic to your other content and engage with your viewers.
- Use timestamps for longer videos: If your video is longer or covers multiple topics, use timestamps in your description to help your viewers navigate to the specific sections they're interested in.
- Encourage engagement and action: Use your description to encourage your viewers to engage with your content, leave comments, subscribe to your channel, or visit your website.
- Use a template or tool: To save time and optimize your descriptions, consider using a template or tool to help you create structured and SEO-friendly descriptions. For example, TubeBuddy or VidIQ offer free and paid tools to analyze your video's metadata and provide suggestions for improvement.
How to Add Links to YouTube Descriptions on Desktop
Adding links to your YouTube descriptions is a simple process. Here's a step-by-step guide to help you do it on a desktop:
- Upload your video to YouTube.
- Once the upload is complete, click on your profile icon in the top-right corner of the screen.
- A pop-up window will appear. Click on the "YouTube Studio (beta)" option.
- A new window will open, and you'll see "Videos" on the left sidebar. Click on it.
- Select the video you want to edit by clicking on its title.
- The site will direct you to the details page of the video, where you can edit the title and description.
- Copy the full URL of the website you want to link to.
- Paste the URL into the YouTube description box. Also, ensure to include "http" or "https" at the URL's start.
- Hit the "Save" button.
YouTube will automatically convert the URL into a clickable link. Moreover, to ensure the link works, watch the video and click on the link in the description. Now that you know how to add links to YouTube descriptions on a desktop, let's move on to how to do it on mobile.
How to Add Links to YouTube Descriptions on Mobile Devices
Adding links to your YouTube descriptions is just as easy on mobile devices as it is on desktop. Here's a step-by-step guide to help you do it:
- Open the YouTube app on your mobile device.
- Navigate to the video you want to add a link to.
- Tap on the three-dot menu next to the video's title and thumbnail.
- From the options menu that appears, select "Edit."
- The platform will take you to a new page where you can edit your video's details, including the title and description.
- Copy the full URL of the website you want to link to.
- Paste the URL into the YouTube description box. Additionally, include "http" or "https" at the URL's start.
- Tap "Save" in the top-right corner of the screen.
Like the desktop, YouTube will automatically convert the URL into a clickable one. To ensure the link works, watch the video and click the link in the description.
Best Practices for Adding Links in YouTube Descriptions
Adding links to your YouTube video descriptions can be a powerful way to drive traffic to your website, increase engagement, and grow your audience. Here are some best practices to help you make the most of this feature:
- Be selective with your links: Choosing links relevant to your video content is crucial and adds value to your audience. Avoid adding too many links, which can be overwhelming and distract from the main message of your video.
- Use shortened links: Long URLs can be difficult to read and take up valuable space in your description. Consider using a URL shortener, such as bit.ly, to make your links more concise and visually appealing.
- Include a call-to-action: Add a clear call-to-action in your video and description to encourage viewers to click on your links. For example, "Visit our website to learn more" or "Sign up for our newsletter to stay updated on our latest content."
- Test your links: Before publishing your video, test your links to ensure they are working correctly. Broken links can be frustrating for viewers and damage your credibility.
- Update your links: If you change the destination of a link or it becomes outdated, make sure to update it in your video description. This shows your audience that you are committed to providing accurate and valuable information.
By following these best practices, you can effectively use links in your YouTube descriptions to grow your audience, increase engagement, and drive traffic to your website.
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Summary
Adding links to your YouTube description can be a powerful tool to promote your content and engage with your audience. It is essential to craft an effective description that not only includes the necessary information but also encourages viewers to take action.
By following the step-by-step guides for desktop and mobile devices, you can easily add links to your YouTube descriptions. Remember to follow best practices such as avoiding spammy links, using shortened links, and optimizing your descriptions for SEO.
